Equity or equity finance is the term commonly used to describe the ordinary share capital of a business.
Ordinary shares in the equity capital of a business entitle the holders to all distributed profits after the holders of debentures and preference shares have been paid.
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1. Know your market. The more specific you can get about which community should use your product, the easier it will be to identify which media you need to work with. If you could get a slice of your target market the better for you.
2. Identify the product benefits relevant to your market. Features aren’t as important as what your product does for your potential clientele. Remember, at this stage you’re trying to sell your product or service to the media so your story will get published. In the end it all comes down to the product or the service you offer.
3. Establish your product as unique. Even a slight edge from the competitor will go a long way. It’s important to be able to prove your product is “x-times” faster, better, cleaner or more cost-effective than your competitors’ product or industry standard.
Continue reading 5 tips for better public relations
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