Equity or equity finance is the term commonly used to describe the ordinary share capital of a business.

Ordinary shares in the equity capital of a business entitle the holders to all distributed profits after the holders of debentures and preference shares have been paid.
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Our friend Gerald Andreesen has finally started his blog, Mortgage and Honey. Check it out. He promises to spice up the stuff Glenn over at The Mortgage Facts makes boring. Real estate. Yeah right. Okay. Good luck with that! Check him out.

For months, Mac-bugs and tech junkies have been anxiously awaiting Saturday’s launch of Apple’s(AAPL) highly anticipated iPad.
Apple shareholders and developers are relying on this new tablet computer to usher in the next big advancement in personal computing.

Steve Jobs initially unveiled the iPad at an Apple event in late January. Using the words “extraordinary” and “magical” to describe the product, he demonstrated the touch screen tablet’s capabilities to a crowd of adoring fans, many of whom may already be standing outside of Apple Stores hoping to be the first to own one.

1. Know your market. The more specific you can get about which community should use your product, the easier it will be to identify which media you need to work with. If you could get a slice of your target market the better for you.

2. Identify the product benefits relevant to your market. Features aren’t as important as what your product does for your potential clientele. Remember, at this stage you’re trying to sell your product or service to the media so your story will get published. In the end it all comes down to the product or the service you offer.

3. Establish your product as unique. Even a slight edge from the competitor will go a long way. It’s important to be able to prove your product is “x-times” faster, better, cleaner or more cost-effective than your competitors’ product or industry standard.

Continue reading 5 tips for better public relations

LONDON—The credit crunch will cost London 62,000 financial jobs or finance related jobs in 2008 and 2009, wiping out the hiring gains of the past decade, a British economics consultancy group said in a report on Monday.

The number of professionals in London’s financial industry — Europe’s biggest — will drop by 28,000 this year from the 2007 level and a further 34,000 jobs will go next year, said the Centre for Economics and Business Research (CEBR).
Continue reading Finance Jobs in the news